Step into the world of poster art and design at the newly opened Global Poster Gallery in Covent Garden. This permanent gallery, the first of its kind, is dedicated to showcasing the rich history and influence of poster art and design. With a collection of over 1,000 original poster artworks and 30,000 posters, the museum's exhibits reflect the Underground and London Transport's reputation for commissioning exceptional works of commercial art and design. Join us on a visual journey through time as we explore the power of the poster and its impact on mass communication from the 1900s to the present day.
Revolutionizing Poster Design: The Vision of Frank Pick
Explore the visionary approach of Frank Pick, the first Chief Executive of London Transport, in revolutionizing poster design.
In 1908, Frank Pick took charge of the Underground's publicity and transformed the world of poster design. With a belief that good design enriches life, Pick injected new life into the previously conservative medium by commissioning pictorial posters that focused on the destination rather than the mode of travel. This approach enticed prospective travelers with eye-catching designs, showcasing the accessibility of trips to the theater, zoo, or countryside.
Pick's innovative mindset led him to collaborate with graphic designers influenced by radical and avant-garde art movements such as futurism, cubism, and surrealism. This collaboration brought a modern and art deco flavor to the posters, establishing London Transport as a leading patron of the arts. With an extensive network of talented artists and designers, Pick's legacy continues to shape the graphic art and design of the Underground.
The Global Poster Gallery: A Celebration of Design Heritage
Discover the Global Poster Gallery, a two-floor permanent exhibition space dedicated to celebrating the design heritage and global influence of poster art.
The Global Poster Gallery, located in Covent Garden, is a testament to London Transport's reputation for commissioning exceptional commercial art and design. The gallery showcases artistic works from the museum's collection, as well as loans from private, national, and international archives. Visitors can immerse themselves in the power of the poster and its influence on mass communication from the 1900s to the present day.
The gallery's inaugural exhibition, 'How to Make a Poster,' takes visitors on a visual journey through the poster-making process in the pre-digital age. Over 110 poster artworks and posters from London Transport Museum's collection are on display, including the iconic 'No need to ask a p'liceman' by John Hassall, dating back to 1908. This exhibition offers a unique opportunity to witness the creativity and impact of commercial art and design.
Iconic Artists and Timeless Masterpieces
Immerse yourself in the works of internationally recognized artists and discover timeless masterpieces in the Global Poster Gallery.
The Global Poster Gallery features works by renowned artists such as Edward McKnight Kauffer, , Hans Unger, Abram Games, Tom Eckersley, Paul Catherall, and Dora M Batty. These artists have left an indelible mark on the world of poster art and design, with their creations showcasing innovation, creativity, and cultural significance.
Visitors can admire a range of iconic posters, including a 1930s design by Anna Zinkeisen depicting a fantastical merry-go-round, a vibrant 1950s poster featuring London's flowers by Ivon Hitchens, and a mosaic by Hans Unger and Eberhand Schultze paying homage to the iconic red London bus. The Global Poster Gallery also offers a glimpse into the artistic process, displaying the tools and equipment used by prolific poster artist Abram Games.
Future Exhibitions and Collaborations
Get a sneak peek into the future of the Global Poster Gallery, with upcoming exhibitions and collaborations with private, national, and international collections.
The Global Poster Gallery is committed to showcasing a diverse range of exhibitions and collaborations. Future displays will include artist retrospectives and collaborative exhibitions that highlight the global influence of poster art and design. By partnering with private, national, and international collections, the gallery aims to create a dynamic and engaging experience for visitors.
Stay tuned for upcoming exhibitions that delve deeper into the world of poster art, offering fresh perspectives and insights into its historical and contemporary significance. The Global Poster Gallery continues to evolve, ensuring that there is always something new and exciting to discover.
Conclusion
The Global Poster Gallery in Covent Garden offers a captivating journey through the history of poster art and design. From the visionary approach of Frank Pick to the iconic works of renowned artists, this gallery showcases the power and influence of the poster as a medium of mass communication. With its permanent exhibition space and future collaborations, the Global Poster Gallery continues to celebrate design heritage and inspire visitors with its diverse and engaging displays.
FQA
What is the significance of the Global Poster Gallery?
The Global Poster Gallery is significant as it showcases the rich history and influence of poster art and design. It highlights the visionary approach of Frank Pick and the impact of renowned artists, offering visitors a unique perspective on the power of the poster as a medium of mass communication.
What can visitors expect to see at the Global Poster Gallery?
Visitors can expect to see a wide range of poster artworks and posters from London Transport Museum's collection, as well as loans from private, national, and international archives. The gallery features iconic works by internationally recognized artists, providing a glimpse into the creativity, innovation, and cultural significance of poster art and design.
Are there any upcoming exhibitions at the Global Poster Gallery?
Yes, the Global Poster Gallery has a dynamic program of upcoming exhibitions. These exhibitions will explore various aspects of poster art and design, offering fresh perspectives and insights into its historical and contemporary significance. By collaborating with private, national, and international collections, the gallery aims to provide visitors with a diverse and engaging experience.